User Research Personasīased on the research conducted so far, I created three user personas that represent Taskly’s target group and ideal customers. Because of that, I decided that it would be best for Taskly’s strategy to emphasize private individuals, freelancers, and small businesses. Missing feature to collaborate with others.Īfter conducting the interviews, it was clear that the market for project management apps is quite satisfied with solutions for professional users and big teams. ![]() The app looks cluttered, the user has no clear overview.Organizing projects and keeping them up to date takes a lot of time.The following problems should be solved by Taskly: The interviewee’s answers were taken to help to refine Taskly’s MVP features. The purpose was to gain further insights regarding the core features that should be included in Taskly. The survey findings were then to be specified by qualitative data by conducting in-person user interviews. The integration of other services does not seem to be as widely wished for as I expected. Cluttered dashboards or lists seem to be an issue. Adding tasks or other content seems to take too much effort for users, so they rely on less flexible but easier to use solutions like pen and paper or analog calendars.Īlso, people want a clear overview of their tasks. The usability of task management apps seems to be an issue. The survey showed that task management apps are not as commonly used as one might have thought. First, I conducted an online user survey using Survey Monkey to gain an insight on how task management apps are used, how users organize their projects and tasks, and which pain points may lead users to change the app or go back to using pen and paper. In the next step, it was time to take a closer look at Taskly’s potential users. ![]() For this, three competitors were chosen and carefully analyzed in points of marketing profile, SWOT profile, UI and UX design, content, design, and performance.īased on those findings, it was possible to define Taskly’s first core features. To gain an understanding of Taskly’s industry and potential customers, a competitor analysis was conducted in the beginning. Based on the tests' results, Taskly’s design has been refined with each step. Each step of the process has been tested with members of the target group. The design process of Taskly is based on a user-centered approach. The following Tools were used: Adobe Xd, Adobe Illustrator, Affinity Photo, Balsamiq Mockups, InVision, Prott, Survey Monkey, Usability Hub. The challenge was to design a Minimal Viable Product (MVP) for fictional stakeholders including every step of the design process. RESULTS: Based on the user personas and customer journey map, recommendations could be made on design, marketing, and customer service touchpoints.Taskly is a project management app concept that has been created during an intensive 3-month UX Design course at CareerFoundry. ![]() IMPLEMENTATION: I developed a site map to determine the content organization and sketched out low fidelity wireframes to think through the user flow before developing a prototype for user testing. To better track pain points in the process, I created empathy icons and incorporated those as visual markers on the map. For a deeper dive into the customer’s decision-making, I interviewed survey participants and co-created a representative customer journey map that charted the phases, actions, thoughts, and feelings throughout the process. CHALLENGE: To better understand what creative professionals are looking for and/or lacking in project management applications.ĭISCOVERY: I developed survey questions and recruited creative professionals through Linkedin referrals to create user personas that summarized potential customer demographics, motivations, and obstacles to using project management applications.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |